FRANCE'S hard-living geezer of American rock 'n' roll Johnny Hallyday has “discovered” wine. Actually, the man who has made a career out of singing other people’s songs is lending his name to another person’s wine (blended from various sources). "We regret its lack of character," sniffs Le Parisien. Bad reviews won't count because if you’re prepared to tattoo his image on your body, you’ll pay €8.60 to have him over for dinner. With American-style fast-food outlets outnumbering real restaurants in France, and top French chefs now awarding labels to restaurants that actually use ingredients, is it time for a label recognising authentic wine?
Full article first published in The Connexion (July, 2013)