AS FRANCE casts off its 78-year old appellation system in favour of an EU-approved scheme, should wines lovers mourn its passing? No, they should not. With AOCs proliferating and industrial production widespread, France's leading consumer magazine says 40% of French appellation wines are unworthy of their discredited labels and 65% communicate nothing about terroir. Inspection will go beyond sniffing the odd vat sample under new EU rules. The new labels are changing buying habits. But never buy a wine that showcases its appellation - the producer is selling it based on the appellation's perceived quality, not his/her skill.
Full article first published in The Connexion (September, 2013)
