Tuesday, July 30, 2013

This summer's crazy rosé craze

WE WERE out of rosé. I squeezed red and white wine into a pichet from two bag-in-boxes until a rosé colour was achieved. The shame made me want to string the bags around my neck as a penance like the ancient mariner's albatross. My crime is matched by the grapefruit-flavoured disrespect heaped on rosé by Loire producers of Rosé-Pamp. In a risible attempt to give their flavoured wine a veneer of sophistication, marketers trace its origin to a Kir Vendômois (unknown to Google). The supermarket space dedicated to Rosé-Pamp has almost eclipsed the good news coming out of the Loire Valley: sales of Cabernet d’Anjou are up 10%. 

Full article first published in The Connexion (August, 2013)