Monday, April 1, 2013

Gold medals have lost their glitter

HOW can a gold medal-winning wine from one competition end up without any award in another competition? Astonishingly, the likelihood of receiving a gold medal in a wine competition can be statistically explained by chance alone. A wine’s performance in one competition is also not correlated with its performance in another, say researchers. Wine judges' inconsistency and lack of peer concordance devalue medals. However, competitions are a 'win/no lose' proposition for winemakers because nobody comments on wines that do not win. Consumers appropriately remain unimpressed by the medals tombola.

Full article first published in The Connexion (April, 2013)