Sunday, December 1, 2013

It's the thought that counts when you are drunk at Christmas

HOW MUCH do you need to drink to feel the life and soul of the party? Ig Noble Prize-winning psychology researchers from Grenoble University recruited subjects to compare levels of intoxication with reports of how seductive, intelligent, original and funny subjects felt. Intoxication is not a simple consequence of consuming alcohol, they say; it results (more importantly) from the psychological effect of believing alcohol has been drunk. Subjects who believed they had drunk alcohol - even those that had not - gave themselves the most positive evaluations. A sobering thought: designated drivers could be getting 'drunk' on alcohol-free booze.

Full article first published in The Connexion (December, 2013)