Wednesday, May 2, 2012

Absolute mangoes 2.0

EVER since Jilly Goolden exclaimed “Absolute mangoes!” on the BBC’s Food and Drink programme, earning unintended titters, wine has had a communication problem. Web-friendly wine merchants say we should eschew overripe or unhinged tasting notes in favour of comparisons from unconventional sources, like music or film, as in: "I'm getting heaps of Shirley Bassey. Absolute Goldfinger." Malcolm Gluck was a pioneer of this sort of nonsense in The Guardian where a wine might be "a gruff old bruiser". The next time a wine-loving computer geek compares a Pinot Noir to Brad Pitt on the gangster film Snatch, just reply "Absolute mangoes!"

Full article first published in The Connexion (May, 2012)